How Customers Specify and Buy Expendables, Equipment and Systems
Marketing Products to the Entertainment Industry
| ESTA has available a massive research study entitled "How Customers Specify and Buy Expendables, Equipment and Systems in The Entertainment Industries" showing how products can be marketed in the entertainment industry. This invaluable tool for marketers shows what factors influence the buying decisions for expendables, equipment and systems and how buyers prefer to get their product information. |
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The database of customers and specifiers prepared for this study is easily the most comprehensive and wide-ranging ever used. Utilizing its member resources, ESTA assembled the database primarily from manufacturers, dealers and publishers. Two survey methods were used: several thousand customers and specifiers were reached by e-mail and asked to complete the survey on-line. Several thousand more received mailed surveys. Two separate questionnaires were utilized, one for buyers and specifiers of expendables and another for buyers and specifiers of equipment and systems. The surveys not only asked about buying habits and patterns but also about the customer's demographics, seasonality of budgeting and buying, and favorite sources of product information.
Download the survey overview, table of contents and order form |
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